【目录】

List of contributors

Preface

I. Setting the Scene
Chapter 1 IntroductionCharles Forceville and Eduardo Urios-Aparisi
Chapter 2 Non-verbal and multimodal metaphor in a cognitivist framework:Agendas for research Charles Forceville

Ⅱ. Multimodal Metaphor in Advertising
Chapter 3 Brand images: Multimodal metaphor in corporate brandingmessages Veronika Koller
Chapter 4 Cutting across the senses: Imagery in winespeak andaudiovisual promotion Rosario Caballero
Chapter 5 Interaction of multimodal metaphor and metonymy in TVcommercials: Four case studies Eduardo Urios-Aparisi
Chapter 6 Nonverbal and multimodal manifestation of metaphorsand metonymies: A case study Ning Yu

Ⅲ.Multimodal Metaphor in Political Cartoons
Chapter 7 Visual metaphor versus verbal metaphor: A unified account Francisco Yus
Chapter 8 Metaphor in political cartoons: Exploring audience responses Elizabeth EI Refaie
Chapter 9 Image alignment in multimodal metaphor Norman Y.Teng
Chapter 10 Visual metaphoric conceptualization in editorial cartoonsJoost Schilperoord and Alfons Maes

IV.Metaphors of Emotion in Comics, Manga, and Animation
Chapter 11 Anger in Asterix: The metaphorical representation of angerin comics and animated filmsBart Eerden
Chapter 12 Pictorial metaphors of emotion in Japanese comicsKazuko Shinohara and Yoshihiro Matsunaka

V. Metaphor in Spoken Language and Co-Speech Gesture
Chapter 13 Words, gestures, and beyond: Forms of multimodal metaphor in theuse of spoken language Cornelia Muller and Alan Cienki
Chapter 14 Metonymy first, metaphor second: A cognitive-semiotic approach tomultimodal figures of thought in co-speech gestureIrene Mittelberg and Linda R.Waugh

VI.Metaphor Involving Music and Sound
Chapter 15 Music, language, and multimodal metaphorLawrence M.Zbikowski
Chapter 16 The role of non-verbal sound and music in multimodal metaphorCharles Forceville

VI. Metaphor and Film
Chapter 17 Multimodal metaphor in classical film theory from the 1920sto the 1950s Mats Rohdin
Chapter 18 Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films

Gunnar Theodor Eggertsson and Charles Forceville
Subject index
Author index
Metaphor and metonymy index