《跨文化交际导论》与市场上同类教材相比，特色是跨文化交际学知识框架的系统性和专业性，以系统论述为主干，清晰明了，同时深入浅出，辅以丰富的案例和练习，紧贴课堂教学需求。 全书分为三个板块：文化认知，跨文化交流模式，跨文化交流技能。每个板块分四章详细论述，融入案例、理论来源简述和丰富的练习；最后设一个项目式总练习，配有分步骤的执行路径。 章节主题由个体文化认知渐进到跨文化交际现象与技能，侧重原理解析与能力培养，并穿插丰富的练习。Task部分立足所学知识、理论与方法，通过探寻个人文化故事、案例分析、讲述中国故事，切实提升学生的个人文化体认和跨文化交际能力，也可作为课程考核内容之一。 整本书结构清晰，层层递进，论述到位，保证了相关领域知识的系统性和专业化呈现，同时对初学者十分友好。 作者团队具有丰富的跨文化研究和教学积累，且语言功底很好，因此书稿总体品质良好。

总序

我国英语专业本科教学与学科建设，伴随着改革开放的步伐，得到了长足的发展和提升。回顾40年来英语专业教学改革和发展的历程，无论是英语专业教学大纲、教学质量国家标准、教学指南的制订、颁布、实施和修订，还是四、八级考试的开发与推行，以及多项英语教学改革项目的开拓，无不是围绕英语专业的学科建设和人才培养而进行的。为促进英语专业本科建设的发展和教学质量的提高，外语专业教学指导委员会还实施了“新世纪教育质量改革工程”,包括推行“十五”“十一五”“十二五”国家级教材规划和外语专业国家精品课程评审，从各个教学环节加强对外语教学质量的宏观监控，从而确保为我国的经济建设输送大量优秀的外语人才。

党的二十大报告提出以中国式现代化全面推进中华民族伟大复兴。教育、科技、人才是全面建设社会主义现代化国家的基础性、战略性支撑。外语教育在建设中国特色、世界一流的大学中发挥着积极的作用，学好外语有助于讲好中国故事，传播好中国声音，提升国际传播效能，推动中华文化更好走向世界。随着现代信息技术与教育教学的深入融合，促进了教学手段的更新和教学模式的多元化；英语专业本科教育的改革和学科建设也呈现出多样化的趋势，翻译专业、商务英语专业相继诞生——这对我国英语专业本科教学理念、培养目标和教材建设提出了新的、更高的要求。随着《普通高等学校本科外国语言文学类教学质量国家标准》《普通高等学校本科外国语言文学类专业教学指南》的颁布，外语类专业共同的学科基础建设进一步被强调，鼓励分类卓越、特色发展，强调学科交叉、复合融通，不断创新教育教学方法，英语类专业坚持的高质量、内涵式发展道路得到肯定和推广。

上海外语教育出版社(简称外教社)在新世纪之初约请了全国30余所著名高校百余位英语教育专家，对面向新世纪的英语专业本科生教材建设进行了深入、全面、广泛和具有前瞻性的研讨，成功地推出了理念新颖、特色明显、体系完备的“新世纪高等院校英语专业本科生系列教材”,以其前瞻性、先进性和创新性等特点受到全国众多使用院校的广泛好评。

面对快速发展的英语专业本科教育，如何保证专业的教学质量，培养具有中国情怀与国际视野的英语专业人才，是国家、社会、高校教师共同关注的问题，也是教材编撰者和教材出版者关心和重视的问题。

作为教学改革的一个重要组成部分，优质教材的编写和出版对学科建设的推动和人才培养的作用是有目共睹的。为满足教学和学科发展的需要，外教社以党的二十大报告精神和习近平新时代中国特色社会主义思想为指导，根据英语专业学科发展的新趋势，围绕梳理课程设置、优化教材品种和结构、改进教学方法和手段、强化学生自主学习能力的培养、有效提高教学质量等问题开展了专题研究，与教材编写者们一起，全方位、大幅度修订并扩充原有的“新世纪高等院校英语专业本科生系列教材”,以打造英语专业教材建设完整的学科体系。

修订后的教材提供专业核心课程和培养方向课程两大板块，品种包括基础技能、语言学、文学、翻译、比较文学与跨文化、国别和区域研究等，总数逾200种，几乎涵盖了当前我国高校英语专业所开设的全部课程，并充分考虑到我国英语教育的地区差异和不同院校英语专业的特点，为同一课程提供不同层次、不同特点的教材选择。教材编写深入浅出，内容反映了各个学科领域的最新研究成果；在编写宗旨上，除了帮助学生打下扎实的语言基本功外，着力培养学生分析问题、解决问题的能力，提高学生的思辨能力和人文、科学素养，培养学生健康向上的人生观，使学生真正成为我国新时代所需要的英语专门人才。

系列教材修订版专家委员会仍由我国英语界的知名专家学者组成，其中多数是在各个领域颇有建树的专家，不少是高等学校外语专业教学指导委员会的委员，总体上代表了中国英语教育的发展方向和水平。

系列教材完整的学科体系、先进的编写理念、权威的编者队伍，得到教育部的认可，先后获列“普通高等教育‘十五’国家级规划教材”和“普通高等教育‘十一五’国家级规划教材”,其基础核心板块全部教材于2012年率先被评为“‘十二五’普通高等教育本科国家级规划教材”。我深信：这套教材一定会促进学生语言技能、专业知识、学科素养和创新能力的培养，填补现行教材某些空白，为培养高素质的英语专业人才奠定坚实的基础。

MODULE 1 LAYING THE FOUNDATION

Unit 1 Intercultural Communication: Why and What
Section 1 Contextualizing Intercultural Communication: Cultural Diversity and Cultural Hybridity
Section 2 Imperatives of Studying Intercultural Communication
Imperative 1: To Facilitate Personal Growth
Imperative 2: To Contribute to Social, National and Global Cohesion
Imperative 3: To Train Professionals for Global Businesses
Imperative 4: To Navigate the Challenges of the AI Era
Section 3 Features of Intercultural Communication
The Fish Metaphor / The Shoe Metaphor / The Tree Metaphor / The Roller Coaster Metaphor / The Glasses Metaphor / Integrated Analysis
Additional Reading
Reading 1 Introduction to Global Living
Reading 2 Cross-Cultural Communication

Unit 2 Who We Are: Personal and Cultural Identities
Section 1 Clarifying Identities
Who Am I?
Section 2 Types or Categories of Identities
Cultures and Identities / Layers or Levels of Identity
Section 3 Going Deeper—Constructing Complex Identities
Identities under Construction / Attributions and Mistaken Identities / Multiple, Hybrid, Fused, Transcultural, or Third-Culture Identities
Additional Reading
Reading 1 You Should Know
Reading 2 Place, Space, and the Other: The Foundations of Identity

Unit 3 How We See the World: Perception and Stereotypes
Section 1 Perception and Culture
Perception / The Selection Stage / The Organization Stage / The Interpretation Stage
Section 2 Stereotype, Prejudice and Discrimination
Stereotype / Stereotype and Social Categorization / Stereotyping / From Stereotype to Discrimination
Section 3 Ethnocentrism
Ethnocentrism / Types of Ethnocentrism / Why Do We Tend to Be Ethnocentric? / Be Mindful of Ethnocentric Tendencies
Additional Reading
Reading 1 The Danger of a Single Story
Reading 2 Imagining Funny Foreign Teachers

Unit 4 What Is Important to Us: Cultural Values and Patterns
Section 1 Culture and Its Behavioral Consequences
Section 2 Cultural Values
Hofstede's Cultural Dimensions Theory / Schwartz's Cultural Values Theory
Section 3 Cultural Norms: Tight Versus Loose
Additional Reading
Reading 1 Subjective Culture
Reading 2 The Secret Life of Social Norms

Task 1 My Cultural Story

MODULE 2 UNDERSTANDING THE PROCESS

Unit 5 How We Communicate: Verbal Styles
Section 1 Communication Styles
Components of Communication Styles / Tasks That Communication Styles Concern
Section 2 High- and Low-Context Communication
High-Context Versus Low-Context Communication Types / Strategies for Communication Efficiency
Section 3 Dimensions and Characteristics of Intercultural Verbal Styles
Four Classic Pairs of Interpersonal Communication Styles / Self-Enhancement and Self-Effacement / Approach Versus Avoidance Toward Verbal Communication / Characteristics of Online Intercultural Verbal Communication
Additional Reading
Reading 1 Cultural Context
Reading 2 Translation and Interpretation

Unit 6 How We Communicate: Nonverbal Styles
Section 1 Nonverbal Communication and Its Components
Environment and Context / Physical Appearance / Nonverbal Behavior
Section 2 Functions of Nonverbal Communication
Conveying Meaning / Regulating Verbal Communication
Section 3 Cultural Differences in Nonverbal Communication
Repertoires / Rules / Meanings / Becoming Effective in Intercultural Nonverbal Communication
Additional Reading
Reading 1 Chronemics
Reading 2 Culture, Voice, Interpersonal Space, and Touch

Unit 7 How We Learn: Cultural Differences in Education
Section 1 Learning and Cultural Contexts
What Is Enculturative Learning? / What Is (Cross- or Inter-) Cultural Learning?
Section 2 Differing Classroom Cultures
The Instructor Level / The Student Level
Section 3 Shared Goals of Intercultural Education
Global Goals of Intercultural Educators / Impacts of Technology on Intercultural Education
Additional Reading
Reading 1 Educational Development Journeys: Inspiring Examples
Reading 2 Learning How to Be a Student in College

Unit 8 How We Work: Cultural Differences in Business
Section 1 Organizational Cultures and Classic Theories in Organizational Communication
Section 2 Business Communication—The Role of Language in Multicultural Workplaces
Section 3 Communication Styles at Workplaces
Meetings / Greetings / Hierarchy and Face Concern
Section 4 Leadership Across Cultures
GLOBE Leadership Styles / Confucian Leadership
Section 5 Virtual Global Work Teams
Additional Reading
Reading 1 Dispersed Distribution
Reading 2 Four Culture Myths

Task 2 Intercultural Case Development, Analysis, and Presentation

MODULE 3 HONING THE ABILITIES

Unit 9 How We Relate: Building Intercultural Relationships
Section 1 Why Intercultural Relationships Matter
Types of Intercultural Relationships / Benefits of Intercultural Relationships
Section 2 What Shapes Intercultural Relationships
Interpersonal and Linguistic Processes / Cultural Norms and Expectations / Cognitive Categorization / Emotional Processes / Structural/Contextual Influences
Section 3 How to Build and Manage Intercultural Relationships
Designing Meaningful Contact / Strengthening Relational Competence
Additional Reading
Reading 1 Speaking My Way Across Boundaries
Reading 2 Reflections on Love Across Cultures

Unit 10 How We Fit In: Handling Cross-Cultural Adaptation
Section 1 Moving Across Cultures
Stories of Crossing Cultures / Definition and History of Acculturation / The ABCs of Acculturation
Section 2 Experiencing Acculturation
How Do People Perceive Cultural Differences? / How Do People Feel Along the Way? / How Do People Deal with Acculturation? / What Are the Consequences of Acculturation?
Section 3 Managing Acculturation
Additional Reading
Reading 1 The ABC of Culture Shock
Reading 2 "Returning" to Shanghai: Chinese-American Stories of Belonging

Unit 11 How We Solve Problems: Managing Intercultural Conflict
Section 1 Conflict
Negative or Positive / Types of Conflict / Process of Conflict / Intercultural Conflict
Section 2 Conflict Management Styles
Strategies for Conflict Management / Conflict Management Across Cultures
Section 3 The Case of China
How We Deal with Conflicts in a Chinese Context
Section 4 Virtual Conflict
Nature and Features / Internet Violence
Additional Reading
Reading 1 The History of Mediation and Why It Is Still in Use Today
Reading 2 Intergroup Conflict

Unit 12 How We Grow Globally: Developing Intercultural Competence
Section 1 A Preliminary Understanding of Intercultural Competence
Defining Intercultural Competence / Main Dimensions of Intercultural Competence
Section 2 Understanding Components of Intercultural Competence
Fantini's Composite Framework / Deardorff's Pyramid Model
Section 3 Perspectives of Intercultural Competence
Foreign Language Education Perspective on ICC / Adaptation Perspective on ICC / Mindfulness Perspective on ICC
Section 4 Developing Intercultural Competence
Potential Problems in Intercultural Communication / Strategies for Developing ICC
Additional Reading
Reading 1 Developing Intercultural Competence to Thrive in a Diverse and Rapidly Changing World
Reading 2 Breaking Down Barriers with Artificial Intelligence (AI): Cross-Cultural Communication in Foreign Language Education

Task 3 Tell a China Story

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