【简介】

本书比较全面和集中地探讨了商务谈判的沟通和语言，关注商务谈判的沟通和话语行为以及商务谈判者多样化的语言活动。

Introduction

Konrad Ehlich-Johannes Wagner

PartⅠ: Business negotiation as discourse type

What makes a discourse a negotiation？——ohannes Wagner

Negotiation，decision-making and formalism：The problem of form and substance in negotiation analysis——David Francis

Part Ⅱ: Discourse structures in business negotiations

International sales talk——Jochen Rehbein

The management of discourse in international seller-buyer negotiations——Helen Marriott

Telenegotiation and sense-making in the“virtual marketplace”——Alan Firth

Organisational power in business negotiations——Mirjaliisa Charles

Part Ⅲ：Simulating business negotiations

Negotiation discourse and interaction in a cross-cultural perspective：The case of Sweden and Spain——Lars Fant

Dyadic and polyadic sequencing patterns in Spanish and Danish negotiation interaction——Annette Grindsted

English and Danish communicative behaviour in negotiation simulations：On the use of intratextual and intertextual repetition——Flemming G．Andersen

An analysis of language use in negotiations：The role of context and content——Joyce Neu-John L．Graham

Part Ⅳ：Politeness and disagreement in business negotiations

The expression of disagreement——Judith Stalpers

Culturally determined facework priorities in Danish and Spanish business negotiation——Anette Villemoes

Politeness in French／Dutch negotiations——Per van der Wijst-Jan Ulijn

References

Index

9787544643795商务英语教师学养丛书：隐喻与工厂：商学与经济学中的比喻

【简介】

本书商务隐喻研究的重要著作，从多个角度研究商务与经济学话语中的隐喻的特点，对社会变革、语言演变、文化交流等对商务隐喻演变的影响进行了分析。

【目录】

List of contributors

Metaphor and Mills： Figurative language in business and economics．

Introduction

Honesto Herrera-Soler and Michael White

Section Ⅰ

Metaphor in economic theory and in economics as an academic

discipline

From barter to coin： Shifting cognitive frames in classical Greek economy

Paloma Tejada Caller and Antonio Guzman Guerra

Metaphor and economic thought： A historical perspective

Nicolaas T．O． Mouton

Towards a better understanding of metaphorical networks in the language

of economics： The importance of theory-constitutive metaphors

Catherine Resche

Metaphors of the Brazilian Economy from 1964 to 2010

Tony Berber Sardinha

Section Ⅱ

Cultural filters in contrastive studies

Mandarin Chinese translation of English economic metaphors： A cross-

linguistic study of conceptually related economic terms

Siaw-Fong Chung

Translating metaphor in business/economics dictionary articles：

What the theory says and what lexicographers should do

Pedro A． Fuertes-Olivera and Marisol Velasco-Sacristan

The use of verbal and gestural metaphor in explanations of management

theory

Jeannette Littlernore

"Bigger， a lot bigger， massively much bigger"： A comparative study

of hyperbole in business and economics lectures

Belinda Crawford Camiciottoli

Section Ⅲ

Metaphor in the economy and business in practice

The perfect storm： An imperfect metaphor

Philip Eubanks

Framing a bank： Reputation management during financial crises

Lise-Lotte Holmgreen

Metaphor and knowledge specialization in business management：

The case of project management discourse

Hanna Skorczynska

Metaphor as an instrument of linguistic and social identity

co-construction in business development networks （BDNs）

Hana Blazkova

Subject index

Author index