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“什么是”研究方法系列:什么是在线研究?
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图书名称 :“什么是”研究方法系列:什么是在线研究?
书号 :9787544665032
版次 :1
出版时间 :2020-09
作者 :(英) 特罗斯特拉·胡利 (Tristram Hooley) , 等著
开本 :D32
页面 :368
装帧 :平装
语种 :英语
字数 :230

介绍

【简介】
   
    The 'What is?' Research Methods series provides   authoritative introductions to a range of research methods which are at the   forefront of developments in the social sciences.
    Each volume sets out the key elements of the   particular method and features examples of its application, drawing on a   consistent structure across the whole series. Written in an accessible style   by leading experts in the field, this series is an innovative pedagogical and   research resource.
   
    The massive expansion of the internet into every   aspect of our lives creates a challenge for social researchers can they   simply transfer their traditional methods and techniques online or do they   need to reinvent research methods for the new environment? As online research   becomes increasingly prevalent it becomes more important for researchers to   have an answer to these questions and an approach to conducting research   online. This book is a straightforward, accessible introduction to social   research online.
   
    It covers the key issues and concerns for social   scientists online surveys, focus groups, interviews, ethnographies and   experiments, as well as discussing the implications of social media, and of   online research ethics. It provides a detailed, up-to-date glossary and   bibliography for those new to the area. Short, clear case studies throughout   allow students to see examples of the research in practice. Wide-ranging and   interdisciplinary, What is Online Research? shows social scientists of all   levels-from undergraduates to established researchers-how to engage in the   online environment in appropriate ways, and points the way forward for future   research.
   
    【出版说明】
   
    近年来,上海外语教育出版社陆续策划推出了“外语学术普及系列”“外国语言文学知名学者讲座系列·语言学十讲”等面向入门级读者的普及性丛书,邀请学界知名专家对外国文学和语言学研究领域的基本问题进行简明扼要的梳理、归纳和介绍,受到了广大读者的一致好评,获得了良好的社会效益。
   
    鉴于此,上海外语教育出版社又从布鲁姆斯伯里(   Bloomsbury)出版集团精选引进了一套普及性学术丛书“‘什么是’研究方法系列”,深入浅出地介绍社会科学中的常用研究方法和问题。丛书主题涉及社交网络分析、在线研究、话语分析、日记法、质性研究、质性访谈、质性研究伦理、定量纵向数据分析等领域。每一分册均以“什么是……”命名,围绕一个主题,梳理该领域发展概况,阐释关键术语,介绍前沿成果或通过案例分析展示该研究方法的实际应用情况,并通过推荐书目或参考书目为读者延伸阅读提供指导。各分册作者均为相关领域的资深研究者,思路清晰,言简意赅。
   
    相信本丛书的出版能够满足对社会科学研究感兴趣的读者的阅读需求,引领他们进入社会科学研究的学术园地。
   
    丛书个别分册提及一些研究网站,用于辅助论述。编辑已对网站内容进行必要的核查。考虑到网站内容实时更新,仍请读者在查阅时注意甄别。    


目录

【目录】
   
    Series foreword
   
    cknowledgements
   
    1 Introduction
   
    2 A brief history of online research methods
   
    3 Dealing with ethical issues in online research   Online surveys
   
    5 Online interviews and focus groups
   
    6 Online ethnographies
   
    7 Online experiments
   
    8 Where next for online methods?
   
    Glossary
   
    Bibliography
   
    Index    


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